AI Search & GEO

Being cited in an AI Overview now matters more than ranking position.

Retrieval eligibility, not ranking position, determines whether AI systems cite your content.

AI search engines extract fragments, not rank pages, so optimize your structure instead.

Structure sections with direct answers to get cited by AI engines.

Treat AI training crawlers differently from search crawlers in your robots.txt configuration.

Developers can now guide AI agents through a new machine-readable file structure.

Schema markup helps AI systems confidently identify and cite your content.

Unlinked brand mentions matter more than backlinks for getting cited by AI systems.

Two fundamentally different mechanisms power AI search.